In 1915 Dorflinger Glass Company launched its Reproduction line – pastel-colored glass inspired by Venetian designs – a departure from the firm’s traditional brilliant cut glass. In 1924, glass company H. Northwood Co. published “The Lure of Rainbow,” a promotional pamphlet devoted to his radiant colored glassware. Around the same time, Steuben glass also began promoting their modern designs in “cool colors and quaint contours.” This presentation will look at the marketing of the colorful tableware of the 1910s and 1920s, with a specific focus on Steuben’s colored advertising.